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Privacy Policy

Privacy Policy undertakes to protect the personal data of its customers. Personal data is considered to be information about individuals concerned whose identity is, or can be, determined. This includes e.g. information such as name, address, e-mail address, or other information which can be traced to a certain natural person.

This Data Protection Directive contains (together with the General Terms and Conditions as well as all other documents which concern this) the basis on which handles personal data. By accessing agreement is made with the procedures expounded in this Policy.

1. Information which stores about its customers

Customer data which is collected and used for the contractual relationship with is personal data and is handled in accordance with the Maltese Data Protection Act as well as all other relevant legal provisions., based in Portomaso Business Tower, Level 12, STJ 4011, St. Julian's, Malta, Tel.: +356-20102510, is the responsible authority in relation to all aspects of the collection and processing of customer data. may save the following information about its customers:

1.1 Information which the customer directly transmits to

This includes information which obtains from the customer via the filling out of forms on or via telephone, e-mail, or other written communication. The collection or processing of customer data is a necessary condition for the conclusion of the contract and is solely for this purpose. By concluding the contract, the customer agrees to the collection or processing of their data. The minimum information which must be declared is stated in the "Account" section of the General Terms and Conditions.

1.2 Information which collects about its customers:

While a customer is visiting the websites of, the following data may be stored:
Technical information, including the IP address which the customer uses to connect their computer with the internet, the customer’s login data, the type and version of the customer’s web browser, the customer’s time zone settings, types and versions of browser plugins, operating system and platform. Information regarding the customer’s visit, including the complete URL, to, on and of (including date and time), offers which the customer considers, the length of the visit to certain pages, the pages’ interactive information (such as e.g. scrolling, clicks, and holding the mouse pointer) as well as the methods used to leave the page and all contact numbers which were used to contact

1.3 Information which receives from other sources: may receive information about its customers from third parties (such as business partners, subcontractors for technical services, supplies and payment processing, advertising networks, analytics providers, search services, and credit agencies).

When registering, the customer can import their details directly from a secure online source (Google, Facebook, PayPal) into the registration form. If the customer chooses to do this, they will be transferred to the homepage of the selected website and prompted to log in if they are not already logged in. Subsequently, the customer will be informed by the website what data will be submitted to Once the customer has confirmed their acceptance of this, the data will be submitted to During this process, only saves data which is necessary for the completion of the registration form. This process does not establish an additional, permanent link between the customer’s account and the account used to import details into the registration form (Google, Facebook, PayPal). Registering via Facebook, PayPal or Google provides with access to the customer’s data as stated on the website used for the importing of data into the registration form. Information concerning the exact purpose and extent of data collection as well as further processing and usage of the data and the rights and settings options for privacy protection can be found in the respective Privacy Policies of Facebook, Google and PayPal.

2. Disclosure of customer data

2.1 The customer acknowledges and irrevocably agrees that their personal data may be transmitted to members of the group (i.e. subsidiaries and the holding company of

2.2 The customer acknowledges and irrevocably agrees that their personal data will be transmitted to third party service providers if required for the contract and the services associated therewith. However, for this to occur, these third party providers must adhere to an acceptable level of data protection in line with European data protection rules.

2.3 The customer acknowledges and irrevocably agrees that their personal data may be transmitted to selected third parties, including:
  • Business partners, suppliers, and subcontractors for the purposes of the performance of contracts between and the aforementioned or the customer.
  • Advertisers and advertising networks which require the data in order to deliver suitable offers (particularly, but not exclusively, regarding products and offers from or other members of the group) to the customer and others.
  • Analytics providers and search services which support in improving and optimising products.
2.4 The customer acknowledges and irrevocably agrees that their personal data may be disclosed to third parties:
  • In the event that sells and/or purchases tangible or intangible goods and rights, the personal data may be disclosed to the potential seller or buyer.
  • In the event that essentially all of the assets of are acquired by a third party, the personal data may represent an asset which is to be transferred and may be transmitted from to third parties.
2.5 The customer acknowledges and irrevocably agrees that reserves the right to disclose and transmit personal data for the purposes of adhering to legal and regulatory provisions, and enforcing the General Terms and Conditions or other agreements, or for safeguarding the rights, property, or security of, the customers of or third parties. This includes, in particular, the exchange of information with other companies and organisations for the purposes of combatting fraud, investigating criminal offences, and maintaining the integrity of sport. discloses personal data when ordered to do so by mandate of the governing authorities and/or under the provisions of applicable law. Furthermore, reserves the right to disclose personal data when the company has reasonable grounds to suspect irregularities that involve a betting account. The customer expressly agrees to such a transfer of data under the terms of this point.

3. Storage of personal data

3.1 Customer data is transmitted, stored, and processed electronically. All information which the customer transmits to is saved on the servers of and can only be accessed by trained and authorised personnel. The customer undertakes to keep passwords which provide him/her access to certain areas a secret.

3.2 The data, which is stored by, may be transmitted to a place outside of the European Economic Area ("EEA") and stored there. The data may also be processed by staff members who are active outside of the EEA and work for or its suppliers. These staff members may be, inter alia, involved in the handling of orders, as well as the processing of customers’ payment details and in support services. By submitting their personal data to, the customer consents to the aforementioned transmission, storage, and processing of their data. takes all measures necessary to ensure that the data is handled securely and in accordance with this Data Privacy Statement.

3.3 Unfortunately, the transmission of information over the internet is not completely secure. takes all possible steps to protect the personal data of customers. However, complete security of customers’ data can never be guaranteed. Each data transmission thus takes place at the customer’s own risk. After has received the data, the company applies strict procedures and security features in order to prevent unauthorised access to the data.

4. Cookies

4.1 uses cookies and similar technologies so that its website design is clearer, safer, and more personal. Cookies enable to be able to offer services, to improve the security of the website, to collect information regarding transactions, and to prevent fraud. Furthermore, cookies simplify navigation and facilitate the management of the insertion of particularly relevant or useful information or adverts.

4.2 Cookies are small text files which are stored on visitors’ hard disks. They enable anonymous recognition of a computer, but do not allow the visitor to be personally identified.

4.3 Visitors can prevent cookies from being set in the settings of the browser (Internet Explorer, Chrome, Firefox etc.) they use. To do this, visitors must select "Block all cookies" (or similar wording) by going to Settings > Privacy > Cookies. Depending on the browser, it is possible to set the system so that approval must be requested before cookies are set. Cookies which have been set can then be deleted at any time. Instructions on how to block or delete cookies can be found in the Privacy or Help sections for the browser, as well as online on many forums.

4.4 If all cookies are blocked, visitors may not be able to use all functions of the website. This can occur on a case-by-case basis.

4.5 In addition to the cookies which bet-at-home sets when a visitor accesses the website, third parties also set cookies. This occurs, in some cases, because has commissioned a third party to provide services (such as website analysis, for example). This occurs, in other cases, because’s website contains content (scripts, tracking pixels) from third parties. It is possible for third parties to set their own cookies and collect information about the online activities of visitors because a connection to the web servers of these third parties is established.

4.6 If links to websites of third parties are available on’s website, visitors should be aware that these websites may set their own cookies and that their own Privacy Policies may apply.

4.7 It may be the case that some or all of the following cookies are set on the visitor’s system when he or she accesses’s website:

Domain Cookie Content Description ASP.NET_SessionId Encrypted Session ID The cookie is set by and is required in order to identify the user in the system. Accountnr. Accountnr. The cookie is set by However, this only happens if the user activates the option "Remember account". This causes the betting account number to be shown in the login menu. Last Visit Timestamp The cookie is set by and is used to show specific content for different groups of users (new customers, existing customers etc.). BAHLang Language selection The cookie is set by and used to show the website in the selected language. _ga / _gat Encrypted key The cookie is set by the Google Analytics code. _pk_id / _pk_ses Encrypted key The cookie is set by WalkMe to save which paths visitors have already seen. Several The cookie(s) are set by Doubleclick.
Facebook Several The cookie(s) are set by clicking on the "Share" button and are required by Facebook.
Twitter Several The cookie(s) are set by clicking on the "Tweet" button and are required by Twitter. Encrypted key The cookie is set by starting an offer in the VIRTUAL section and is required by the provider of this product.

4.8 Generally, information is transferred to the website operator’s technical systems when websites are visited. This information provides an indication of the device used by the visitor, as well as the software used to render the website and, as the case may be, the preference settings adjusted there. This data is necessary in order to render the website faultlessly and optimally, as well as to guarantee the functionality of the website.

4.9 The data collected by means of cookies and information concerning the technical systems is saved for visitors on a strictly anonymous basis. For registered customers, this data is assigned to the betting account number of the customer if necessary.

4.10 By using’s website, the visitor agrees with the procedure described above.

5. may, provided that the customer consented upon registration, send information and promotional material to the contact details provided by the customer. The customer can revoke this consent at any time, either by using their betting account and sending an email to, or by clicking the "Unsubscribe" link in the newsletter. Cancellation has no impact on the services offered by, as stipulated by the contract, or the continued existence of the contract.

6. Customer data is processed electronically and can only be accessed by trained and authorised personnel who are bound to handle personal data confidentially and in accordance with the Maltese Data Protection Act.

7. The customer is hereby made aware of their rights in relation to information, correction and deletion of data concerning them in accordance with Section V of the Maltese Data Protection Act. Furthermore, the customer has the right to obtain information to confirm the existence of their data. The customer is also entitled to change and/or delete incorrect or incomplete data. Additional rights can be found in Section V of the Maltese Data Protection Act.

8. This website includes sharing functions such as the Twitter Tweet and the Facebook share button. Using these functions may result in personal data being saved, forwarded and processed.

Plugins from the social network Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, can be recognised by the Facebook logo or the "Like" button. Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, IRELAND, is responsible for users outside of the USA and Canada. hereby states that it has no knowledge of the content of the transmitted data or its use by Facebook. > accepts no liability for any damages or other losses that may arise from this data use. emphasises that the customer can avoid this collection and linking of data by logging out of their profile before they use the website.

Plugins from, Twitter, Inc. 1355 Market St, Suite 900 San Francisco, CA 94103, USA, can be recognised by a white bird on a light blue background. hereby states that it has no knowledge of the content of the transmitted data or its use by accepts no liability for any damages or other losses that may arise from this data use.

9. hereby states that Google Analytics, a web analytics service provided by Google Inc. ("Google"), is used on this website in order to collect IP addresses anonymously. Google Analytics uses "cookies", which are text files stored on the customer’s computer and allow for analysis of the customer’s webpage usage. The information generated by the cookie about the customer’s use of this website (including their IP address) is transmitted to a Google server in the USA and stored there. If an IP anonymisation service is activated on this website, Google will shorten the customer’s IP address to one within the European Union or other states within the European economic area. Only in rare cases will an entire IP address be sent to a Google server in the USA and shortened there. Google uses this information to evaluate a customer’s use of this website, to create reports on website activity for the operator, and to offer other services related to website activity and internet usage. Google may give this data to third parties should this be legally required or if the third parties analyse the data on Google’s behalf. Google will not connect the customer’s IP address with any other Google data. The customer can deactivate the use of cookies in their browser’s options. It should be noted that if this decision be taken, no guarantee can be made that the customer will be able to access all areas and services of the website. By using this website, the customer agrees to Google using data in the aforementioned manner and for the aforementioned purpose. states, moreover, that it uses the Demographics and Interest Reporting feature of Google Analytics. This feature allows to review anonymous and aggregated data regarding the gender, age, and interests of website visitors. The data is collected through first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie).

The customer can opt out of future Google Analytics data collection by installing the following browser add-on:

10. furthermore states that this website uses web analytics service tools from Inspectlet, These analytics tools allow for evaluation of user behaviour (e.g. which contents get clicks) on our website through the usage of cookies (see point 10). Hereby a user profile is visually recorded (so-called "session cams", "heat maps" or "form analytics") using a pseudonym. These user profiles serve to analyse customer behaviour and are evaluated in order to improve and adapt our offers. Please note that personal data is neither collected, processed, nor evaluated. Furthermore, data collected via pseudonyms will not be linked to customer data. Customers can object to the collection and processing of data via these analytics tools. Instructions on how to do this can be found at

11. If there are any changes to this privacy policy, will replace this page with an updated version. All versions contain the version number and the date of the validity change. The customer is responsible for regularly reading all versions to check if changes or updates have been made.

12. Severability clause:
Should individual provisions of this Data Privacy Statement be held to be void or unenforceable, or become void or unenforceable, the validity of the rest of the Data Privacy Statement will remain unaffected.

Last change on: 10.04.2017 00:00
Version: 2.8

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