The 2018 Football World Cup in Russia is the best time for the listed online provider of sports betting and gaming to acquire new customers. Accordingly, the company augmented its presence by means of an internationally oriented advertising campaign in the first half of 2018. And the campaign bore fruit: the number of registered customers increased from
4.7 million to 5.0 million. The increase in marketing costs in the second quarter of 2018, from EUR 9.3 million to EUR 13.5 million, reduced profit in the short term as expected. Even so, the bet-at-home.com AG Group generated positive EBITDA of EUR 1.6 million during this period.