Clear increase in sales thanks to European Championship and a bold marketing campaign
Thanks to the football European Championship, the gross betting and gaming revenue increased by 15.2 per cent to
EUR 65.4 millionand the number of registered new customers increased from 4.3 to 4.5 million. The enormous marketing expense of EUR 26.6 million – due to the international campaign throughout the European Championship – is thus starting to bear fruit.
For 2016 as a whole, bet-at-home.com is anticipating another increase in the gross betting and gaming revenue to EUR 134 million. More details as well as the 2015 annual report can be found on our